Doing Marketing Research: Alternative Methods for Market Sensing
Author:   Alison Lawson (University of Derby, UK) ,  Charles Hancock
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781032972275


Pages:   250
Publication Date:   31 March 2025
Format:   Hardback
Availability:   In Print   Availability explained
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Doing Marketing Research: Alternative Methods for Market Sensing


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Author:   Alison Lawson (University of Derby, UK) ,  Charles Hancock
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.650kg
ISBN:  

9781032972275


ISBN 10:   1032972270
Pages:   250
Publication Date:   31 March 2025
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Author Information

Alison Lawson is Head of the Discipline of Marketing and Operations at the University of Derby. Her research interests are in marketing for social good, sustainability and customer behaviour. Before going into higher education, she worked in book publishing and contract research for the education sector at a nonprofit organisation. Charles Hancock is Senior Lecturer in Marketing at the University of Derby, specialising in ZMET visual methods and research related to a sustainable society. His extensive industry background enriches his teaching, which covers contemporary marketing challenges, commercial programmes, live agency briefs, and independent studies. Before academia, Charles held senior management roles across Europe.

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