Doing Business Successfully in China
Author:   Mona Chung (Deakin University, Australia)
Publisher:   Woodhead Publishing Ltd
ISBN:  

9781843345480


Pages:   246
Publication Date:   17 August 2011
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $356.40 Quantity:  
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Doing Business Successfully in China


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Author:   Mona Chung (Deakin University, Australia)
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.350kg
ISBN:  

9781843345480


ISBN 10:   184334548
Pages:   246
Publication Date:   17 August 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

List of figures About the author Chapter 1: Introduction Chapter 2: Communicating with Chinese by understanding them better Chapter 3: The Chung Model: a practical business example Chapter 4: Characteristics of the Chinese in commercial negotiations Chapter 5: A culturally sound entry strategy brings success Chapter 6: The mindset of culture and its impact Chapter 7: Mistakes to avoid in managing multicultural teams Chapter 8: Cultural obstacles to negotiations: new research in China Chapter 9: Eat, drink and may your business prosper Chapter 10: How to market products to Chinese consumers Chapter 11: Conclusion Index

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Author Information

Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.

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