Overview

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.

Full Product Details

Author:   Mona Chung (Deakin University, Australia)
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Dimensions:   Width: 15.60cm , Height: 1.30cm , Length: 23.40cm
Weight:   0.350kg
ISBN:  

9781843345480

ISBN 10:   184334548
Pages:   246
Publication Date:   17 August 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

List of figures About the author Chapter 1: Introduction Chapter 2: Communicating with Chinese by understanding them better Chapter 3: The Chung Model: a practical business example Chapter 4: Characteristics of the Chinese in commercial negotiations Chapter 5: A culturally sound entry strategy brings success Chapter 6: The mindset of culture and its impact Chapter 7: Mistakes to avoid in managing multicultural teams Chapter 8: Cultural obstacles to negotiations: new research in China Chapter 9: Eat, drink and may your business prosper Chapter 10: How to market products to Chinese consumers Chapter 11: Conclusion Index

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Author Information

Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.

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