Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset

Author:   Anatoly Zhuplev ,  Matthew Stefl ,  Andrew Rohm
Publisher:   Business Expert Press
ISBN:  

9781947098206


Pages:   180
Publication Date:   30 May 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset


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Overview

This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium- sized enterprise (SME) market expansion. Full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytical tools and methods for assessing marketing entry performance.

Full Product Details

Author:   Anatoly Zhuplev ,  Matthew Stefl ,  Andrew Rohm
Publisher:   Business Expert Press
Imprint:   Business Expert Press
Dimensions:   Width: 15.20cm , Height: 0.90cm , Length: 22.80cm
Weight:   0.249kg
ISBN:  

9781947098206


ISBN 10:   1947098209
Pages:   180
Publication Date:   30 May 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Anatoly Zhuplev, Loyola Marymount University.

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