Overview

With Poland forging ahead among the transitional market economies of central and eastern Europe (and well positioned for early EU membership), the new edition of this practical, accessible guide provides an authoritative framework for building trade links with the country and developing an informed investment strategy. The book represents the one-stop reference for anyone seeking to establish a new business presence in this high-spending economy, covering every element of the Polish business context from politics and trade relations with the EU to the general business culture. It sets out in A-to-Z style the sector-by-sector market potential in the country and goes on to show how to develop and finance a business and how to build it up and run it in the Polish environment.

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9780749431532

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