Doing Business in Emerging Markets: Entry and Negotiation Strategies

Author:   S. Tamer Cavusgil ,  Pervez N. Ghauri ,  Milind R. Agarwal
Publisher:   SAGE Publications Inc
ISBN:  

9780761913740


Pages:   320
Publication Date:   01 July 2002
Format:   Hardback
Availability:   Awaiting stock   Availability explained


Our Price $277.20 Quantity:  
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Doing Business in Emerging Markets: Entry and Negotiation Strategies


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Author:   S. Tamer Cavusgil ,  Pervez N. Ghauri ,  Milind R. Agarwal
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.544kg
ISBN:  

9780761913740


ISBN 10:   0761913742
Pages:   320
Publication Date:   01 July 2002
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Unknown
Availability:   Awaiting stock   Availability explained

Table of Contents

About the Authors List of Exhibits Preface Chapter 1 Why Look at Emerging Economies? Chapter 2 Emerging Market Potential Chapter 3 Internationalization as a Business Strategy Chapter 4 Export Marketing To and Sourcing in Emerging Economies Chapter 5 Entry Strategies for Emerging Markets Chapter 6 Developing and Managing Relationships in Emerging Markets Chapter 7 Negotiation Process and Strategies for Emerging Markets Chapter 8 Emerging Markets of Asia Chapter 9 Emerging Markets of Eastern Europe Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets References

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Professor Cavisgil's teaching, research and administrative activities have focused on international business and marketing. His specific interests include the internationalization of the firm, global marketing strategy and internationalization of business education. In recent years, he has focused on the research development of computerized decision support systems for international business executives. Best known among these tools is CORE - a computer program for assessment of COmpany Readiness to Export. Cavusgil has authored more than a dozen books and over one hundred refereed journal articles. His work is among the most cited contributions in international marketing. He is the founding editor of the Journal of International Marketing now published by the American Marketing Association, and Advances in International Marketing published by JAI Press, Inc. He serves on the editorial review boards of a dozen professional journals, including the Journal of Marketing and Journal of International Business Studies. Professor Cavusgil has been a member of Michigan State University's business research team since 1987. Professor Pervez N Ghauri Pervez completed his PhD at Uppsala University in Sweden where he also taught for some years. At present he is Professor of International Business at King's College London. He is a Fellow of European International Business Academy. Recently, he was awarded an honorary Doctorate by Turku School of Economics and Management, Finland. Pervez has published 25 books and numerous articles. He consults and offers training programmes to a number of organisations such as; BP, Airbus Industries and Ericsson. He is Editor in Chief for International Business Review and Editor (Europe) for the Journal of World Business. Milind R. Agarwal, B.Engg. (Electronics & Communication), MBA (Logistics/Procurement), Michigan State University, 1994, is the founder President and CEO of Logistics Corporation of India, Ltd., based in Mumbai, India. During his studies at Michigan State University, he worked as a graduate research assistant for the Center for International Business Education and Research. He is a Certified Internal Quality Auditor for ISO 9000:2001. He is an active member of various trade bodies and associations of India. He is also a Visiting Professor at various management institutes in Mumbai. He is currently pursuing doctoral (PhD) studies in Philosophy of Management at the University of Mumbai, India. He can be reached at email: logindia@vsnl.com.

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