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OverviewIf you are a game changer who wants to enter or expand your business into the African market but do not yet have the local knowledge and capabilities, this book is for you. Its personal and expert insights are both theoretical and practical, with insights that apply to both African and global organisations looking to navigate Africa. INSIGHTS INCLUDE: - What to expect during the planning and identification of markets. - Considerations during the implementation and setting up of the business. - Whether to go it alone or with a partner. - How to choose a partner. - How to make it work in the chosen market. Full Product DetailsAuthor: Rufaro NyakatawaPublisher: Digital on Demand Imprint: Digital on Demand Dimensions: Width: 15.20cm , Height: 0.90cm , Length: 22.90cm Weight: 0.218kg ISBN: 9780639789101ISBN 10: 0639789102 Pages: 158 Publication Date: 01 September 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |