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OverviewThis book describes how to do market research well. In here, you can learn how to conduct a survey, how to conduct an interview, how AI fits into market research, the differences between surveys and interviews, and more. One chapter also describes the different kinds of analyses that you would perform when doing market research or developing a report on a specific industry. The lessons in this book were developed through hands-on consulting work with real cases and real people. Full Product DetailsAuthor: John Corthell, PhDPublisher: Frugal Ink Publishing Imprint: Frugal Ink Publishing Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.172kg ISBN: 9798990670419Pages: 122 Publication Date: 02 May 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |