Overview

This book is for you if you want to survive and prosper in an uncertain economy and move ahead of the competition in any economy.Unlike many business books, this book is short and to the point, with no fluff, recycling or self-serving hype. Think of the advice in this book as a no-cost marketing insurance policy that, unlike other types of insurance, pays benefits immediately. Inside you will learn how to create and deploy the Survival and Prosperity Formula that will empower you to: Discover the urgent, right-now problems your target market has that you solve. Identify the people who are ready to buy from you now, on your terms, at the prices you want to charge. Establish value to quantify and validate the benefits of your product or service. Learn how to craft an irresistible offer that will motivate qualified prospects to give you a try. Supercharge your marketing messaging to differentiate you from your competition. Use the author's Ten-Point System to increase the effectiveness of your advertising by 500% or more with no additional cost. Mine the gold that lies hidden in your business to generate newfound profit centers you didn't know you had. Even if the author is wrong about where the economy is headed, applying the Survival and Prosperity Formula now will help you immensely, so you can't lose. In fact, you will win big either way because your competitors are not applying these strategies.

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9781654592295

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