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Advance praise for Do the KIND Thing Do the KIND Thing isn't just a behind-the-scenes tour of one company's staggering growth. It's the story of one entrepreneur's belief that success can be built on a foundation of empathy and, yes, kindness. By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a roadmap to success that includes both passion and purpose. --Arianna Huffington Lubetzky uses the power of kindness to build purpose into his business and his community--a role model for future leaders. --Mehmet Oz, M.D., professor of surgery, Columbia University I've always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation. --Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics Lubetzky has proven that financial success and achieving a social goal are not incompatible--a great lesson for entrepreneurs and for anyone who wants to do good. Do the KIND Thing succinctly explains the elements that lead to success in both realms, emphasizing the need for humility over vision and grit. --Lester Crown, chairman, Henry Crown & Company Lubetzky has written the playbook for anyone with a passion and a vision for leveraging business as a tool for social change. His journey has been anything but easy and straightforward but his honest and at times hilarious descriptions of his many failures will serve all aspiring entrepreneurs. --Pamela Hartigan, director, Skoll Centre for Social Entrepreneurship, Said Business School University of Oxford In Do the KIND Thing, Daniel Lubetzky reminds us that doing well and doing good are not mutually exclusive. KIND is a stellar example of how a business can be both highly successful wbile also advancing a culture of decency and generosity. --Richard Plepler, chairman and CEO, HBO This book is an invaluable practical guide to what it takes to create and run a business and a brand. Priceless examples of both successes and failures can be found throughout, together with the values of simplicity, trust, and transparency. By reading this book you learn business essentials; you will also come to know and love the man. --Sir Mark Moody-Stuart, former chairman of the Royal Dutch/Shell Group and vice chairman of the UN Global Compact

Advance praise for Do the KIND Thing An enjoyable read . . . wise advice about matters from product development to people management. Financial Times Do the KIND Thing isn t just a behind-the-scenes tour of one company s staggering growth. It s the story of one entrepreneur s belief that success can be built on a foundation of empathy and, yes, kindness. By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose. Arianna Huffington, president and editor in chief, Huffington Post Media Group Lubetzky uses the power of kindness to build purpose into his business and his community. He sa role model for future leaders. Mehmet Oz, M.D., professor of surgery, Columbia University I ve always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation. Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics Lubetzky has proven that financial success and achieving a social goal are not incompatible a great lesson for entrepreneurs and for anyone who wants to do good. Do the KIND Thing succinctly explains the elements that lead to success in both realms, emphasizing the need for humility over vision and grit. Lester Crown, chairman, Henry Crown & Company Lubetzky has written the playbook for anyone with a passion and a vision for leveraging business as a tool for social change. His journey has been anything but easy and straightforward but his honest and at times hilarious descriptions of his many failures will serve all aspiring entrepreneurs. Pamela Hartigan, director, Skoll Centre for Social Entrepreneurship, Said Business School University of Oxford In Do the KIND Thing, Daniel Lubetzky reminds us that doing well and doing good are not mutually exclusive. KIND is a stellar example of how a business can be both highly successful wbile also advancing a culture of decency and generosity. Richard Plepler, chairman and CEO, HBO This book is an invaluable practical guide to what it takes to create and run a business and a brand. Priceless examples of both successes and failures can be found throughout, together with the values of simplicity, trust, and transparency. By reading this book you learn business essentials; you will also come to know and love the man. Sir Mark Moody-Stuart, former chairman of the Royal Dutch/Shell Group and vice chairman of the UN Global Compact

Advance praise for Do the KIND Thing An enjoyable read . . . wise advice about matters from product development to people management. --Financial Times Do the KIND Thing isn't just a behind-the-scenes tour of one company's staggering growth. It's the story of one entrepreneur's belief that success can be built on a foundation of empathy and, yes, kindness. By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose. --Arianna Huffington, president and editor in chief, Huffington Post Media Group Lubetzky uses the power of kindness to build purpose into his business and his community. He's a role model for future leaders. --Mehmet Oz, M.D., professor of surgery, Columbia University I've always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation. --Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics Lubetzky has proven that financial success and achieving a social goal are not incompatible--a great lesson for entrepreneurs and for anyone who wants to do good. Do the KIND Thing succinctly explains the elements that lead to success in both realms, emphasizing the need for humility over vision and grit. --Lester Crown, chairman, Henry Crown & Company Lubetzky has written the playbook for anyone with a passion and a vision for leveraging business as a tool for social change. His journey has been anything but easy and straightforward but his honest and at times hilarious descriptions of his many failures will serve all aspiring entrepreneurs. --Pamela Hartigan, director, Skoll Centre for Social Entrepreneurship, Said Business School University of Oxford In Do the KIND Thing, Daniel Lubetzky reminds us that doing well and doing good are not mutually exclusive. KIND is a stellar example of how a business can be both highly successful wbile also advancing a culture of decency and generosity. --Richard Plepler, chairman and CEO, HBO This book is an invaluable practical guide to what it takes to create and run a business and a brand. Priceless examples of both successes and failures can be found throughout, together with the values of simplicity, trust, and transparency. By reading this book you learn business essentials; you will also come to know and love the man. --Sir Mark Moody-Stuart, former chairman of the Royal Dutch/Shell Group and vice chairman of the UN Global Compact

Author Information

Daniel Lubetzky is a pioneering social entrepreneur known for integrating social objectives with sustainable market-driven forces to forge new business models that build bridges between people. He is the CEO and founder of KIND Healthy Snacks and the KIND Movement. He is also founder of PeaceWorks and OneVoice, and cofounder of the apparel company Maiyet. Lubetzky has received numerous awards and recognitions for his humanitarian efforts and his business practices; among them he’s been named one of America’s Most Promising Social Entrepreneurs in BusinessWeek, one of 25 Responsibility Pioneers by Time, one of the Creativity 50 by Advertising Age, and one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders and Innovators Summit. He has received Entrepreneur of the Year awards from both Entrepreneur magazine and Ernst & Young. He lives in Manhattan with his wife and four children.

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