Diversification in the World of Data and AI
Author:   Gianvito Lanzolla (Bayes Business School) ,  Constantinos Markides (London Business School)
Publisher:   Cambridge University Press
ISBN:  

9781009515832


Pages:   92
Publication Date:   04 September 2025
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Diversification in the World of Data and AI


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Author:   Gianvito Lanzolla (Bayes Business School) ,  Constantinos Markides (London Business School)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
ISBN:  

9781009515832


ISBN 10:   1009515837
Pages:   92
Publication Date:   04 September 2025
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Impact of the digital context on theories of diversification; 2. Capabilities for successful diversification in the digital era; 3. New market entry strategies in the digital age; 4. The role of the corporate center in digital diversifiers; 5. Managing the diversified firm in the digital age: new challenges; 6. Digital diversification: will history repeat itself?; References.

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