Overview

Be human. It’s the only way to get ahead in business today. Competition today is fiercer than ever. It seems that every job candidate is flashing a world-class resume and every business competitor is the absolute best at what they do. Don’t be fooled. People exaggerate. And don’t be discouraged. By revealing stories of failures, setbacks, and personal flaws without shame or fear, you exhibit greater self-confidence than your competition. You cultivate connections with serious, smart people, and you build loyalty that lasts. Ditch the Act shows how to present your humanness—imperfect and flawed but honest, resilient, and willing to learn—in strategic ways to achieve clear, defined goals. It provides an actionable program for building an authentic, long-lasting personal brand, explaining why exposure is important and how it cultivates more durable connections than any polished persona can. By creating a personal brand that’s honest and authentic and that reveals personal struggles, you’ll build stronger, longer-lasting relationships—and achieve greater success.  Careers and businesses based on authenticity and truth aren’t just more rewarding than those founded on hyperbole and the “hard sell.” Because they’re founded on durable, robust relationships, they’re rock-solid—and better withstand business uncertainty and tough times. Ditch the act, be real—and jump ahead of the competition before they even know you are there.

Full Product Details

Author:   Leonard Kim ,  Ryan Foland
Publisher:   McGraw-Hill Education
Imprint:   McGraw-Hill Education
Weight:   0.563kg
ISBN:  

9781260454376

ISBN 10:   1260454371
Pages:   336
Publication Date:   27 November 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Worksheets Foreword by Keith Ferrazzi Acknowledgments Introduction Disclaimer Part 1 You Don’t Have to Be Anyone but Yourself Chapter 1 Own Your Whole Story Chapter 2 Don’t Be Ideal, Be Real Chapter 3 When You Speak, Speak Your Truth Chapter 4 Run Farther with Imperfect Friends Part 2 Let Your Fears Guide You Chapter 5 Your Brand Is Who You Are Chapter 6 Your Brand Precedes You Chapter 7 Put Yourself Out There Chapter 8 Ditch the Act and Be Yourself PART 3 Reveal Your Whole Self Chapter 9 Step One: Positioning Is an Art Form Chapter 10 Step Two: Discover What Makes You Stand Out Chapter 11 Step Three: Overcome Fear and Share Chapter 12 Step Four: Focus on Form, Not Force Chapter 13 Step Five: Make Eye Contact with the Camera Chapter 14 Step Six: Be Consistent with Content Chapter 15 Step Seven: Keep It Social Chapter 16 Step Eight: Sequential Steps Create Success Chapter 17 Your Success Is Half the Story Notes Index Worksheets Chapter 5 Rapid Reflection Discovery Process Worksheet Chapter 7 Exposures Ranked by Level Worksheet Chapter 8 Exposure Résumé Worksheet Chapter 9 The Exposed and Authentic Bio Worksheet Personal Branding Positioning and Strategy Worksheet Chapter 10 The 3-1-3 Challenge Worksheet Chapter 11 Overcoming Fear and Sharing Worksheet Story Creation Worksheet Chapter 12 Amplify What Is Working Worksheet Chapter 14 Content Calendar Worksheet Chapter 15 Ditch the Act Peer Group Charter Starter Worksheet Chapter 16 Success Stacking Worksheet

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Author Information

Leonard Kim is a personal branding expert, marketing consultant, and writer whose content has been read over 14 million times. Ryan Foland is a communication strategist, speaker, and personal branding expert. Together, they operate InfluenceTree, a personal branding accelerator that teaches people how to build their brand, get featured in publications, and grow their social media following. Their clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives.

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