Distribution and e-commerce
Author:   Gabriel Malongo Mpidi ,  Montana Joshua Mbi Mbambi
Publisher:   Our Knowledge Publishing
ISBN:  

9786208955106


Pages:   104
Publication Date:   17 June 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Distribution and e-commerce


Overview

Distribution and E-commerce"" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.

Full Product Details

Author:   Gabriel Malongo Mpidi ,  Montana Joshua Mbi Mbambi
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.150kg
ISBN:  

9786208955106


ISBN 10:   6208955106
Pages:   104
Publication Date:   17 June 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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