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9781400226672

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'This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.' * John Sykes, President, IHeartMedia * 'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, REGGIE, WHAT IS HIS TITLE * 'There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally 'changed the game.' Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!' * Andrew Swinand, CEO Publicis Creative * 'Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.' * Lynn Perry Wooten, President Simmons University *

'This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.' * John Sykes, President, IHeartMedia * 'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, REGGIE, WHAT IS HIS TITLE * 'There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally 'changed the game.' Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!' * Andrew Swinand, CEO Publicis Creative * 'Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.' * Lynn Perry Wooten, President Simmons University * 'Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes.' * Publishers Weekly * 'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, Creator and CEO, The Game Awards * 'This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimand eacute; offers inspiration and insight for aspiring leaders, innovators, and anyone who's ever been doubted.' * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *

Author Information

Reggie Fils- Aime is an award-winning innovator and disrupter who has helped bring the Nintendo DS, the Wii, the Nintendo 3DS, Wii U and the Nintendo Switch to the global marketplace. He joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. He was inducted into the International Videogame Hall of Fame in October 2019 and received the annual Legend Award from the New York Video Game Critics Circle in January 2020.

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