Overview
We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises - no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they're passionate about influence their decision making and their spending. The workforce has changed, too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it's happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change - how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: Consumerization of technology and the new C-suite Data's influence in driving decisions Digital marketing transformation The future of work Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends, you'll delight your customers with every interaction.
Full Product Details
Author: R. Wang ,
Peter Berkrot
Publisher: Audible Studios on Brilliance
Imprint: Audible Studios on Brilliance
Edition: Unabridged
Dimensions:
Width: 14.00cm
, Height: 1.30cm
, Length: 17.80cm
Weight: 0.073kg
ISBN: 9781511392488
ISBN 10: 1511392487
Publication Date: 19 April 2016
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Awaiting stock
The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you.
Author Information
R Ray Wang is the Principal Analyst and CEO at Silicon Valley-based Constellation Research and author of the popular business strategy and enterprise software blog, A Software Insider's Point of View. Ray, who worked previously at Altimeter, Forrester, Oracle, Ernst & Young, and Deloitte, is a prominent keynote speaker and research analyst working with clients on digital transformation, innovation, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection.
