Overview

Dis.Ordering Distribution explores the intricate relationship between distribution and production, drawing on empirical evidence from two vibrant centers of cultural production: Africa and Asia. Delving into how cultural entrepreneurs engage with global distribution platforms and the resulting impact on the creation of cultural artifacts, the analysis reveals that digital platforms are not merely end-point distribution tools but are also reshaping production processes. The first section, “Infrastructures, Formats, and Rules”, examines the triad of infrastructures, formats, and rules, highlighting their historical significance and their role in shaping consumer behavior through distribution platforms. The second section, “Distribution as a Force Shaping Production” focuses on memes as a case study to illustrate the close link between distribution and production and how memes as a ubiquitous element of contemporary media culture, exemplify how distribution influences production. The final section, “Cultural Entrepreneurs in the Platform Business” brings attention to the physical spaces within a platform-dominated environment. It discusses how cultural entrepreneurs, such as artists and musicians, leverage their networks and data collection methods to promote their work, emphasizing the continued importance of local production and distribution sites. This volume provides a comprehensive analysis of how digital platforms are transforming cultural production and distribution.

Full Product Details

Author:   Cornelia Storz (Goethe University Frankfurt, Germany) ,  Vinzenz Hediger (Goethe University Frankfurt, Germany) ,  Matthias Krings (Johannes Gutenberg University Mainz, Germany)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.330kg
ISBN:  

9781836629474

ISBN 10:   1836629478
Pages:   168
Publication Date:   13 October 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Dis/Ordering Distribution: A Short Introduction; Cornelia Storz, Vinzenz Hediger, and Matthias Krings Section I. Infrastructures, Formats, and Rules: How They Matter in Distribution and Production Chapter 1. The Power of Recommendations: Sculpting Culture in the Digital Era; Dana Oz, Moritz von Zahn, Maximilian Lowin, Shachar Reichman, and Oliver Hinz Chapter 2. Platform Distribution of Music: How Afrobeats Artists Build Audiences through Social Media and Streaming Algorithms; Bakar Abdul-Rashid Jeduah Chapter 3. Digital Platforms’ Geographic Distribution Strategies: The Role of Color in Geotargeting; Egbert Amoncio Chapter 4. Empires of Distribution: Hollywood, Nollywood, and the Case for Distribution Studies; Vinzenz Hediger Section II. Distribution as a Force Shaping Production: The Case of Memes Chapter 5. Beyond Spreadability and Virality: Distributing Internet Memes in Limited Circles and Circular Motions; Jana Zündel Chapter 6. Nigerian Afrobeats: From Memes to Streams?; Tom Simmert Section III. Cultural Entrepreneurs in the Platform Business Chapter 7. Streaming Nollywood Before Netflix: iROKOtv and the Global Distribution of Nigerian Cinema; Sonia Campanini Chapter 8. Brokers, Platforms, and the Global Distribution of Afrobeats Music; Ute Röschenthaler and Tom Simmert

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Author Information

Cornelia Storz is Professor of Innovation and Entrepreneurship at Goethe University Frankfurt, Germany. Vinzenz Hediger is Professor of Cinema Studies at Goethe University Frankfurt, Germany. Matthias Krings is Professor of Cultural Anthropology at Johannes Gutenberg University Mainz, Germany.

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