Overview

Over the past nine decades, The Walt Disney Company has been providing extraordinary entertainment and experiences to families globally. Thanks to their loyalty, Disney has grown into one of the world's largest media companies, and its brand has become one of the world's best loved and most valuable. Casting Magic, written under the auspices of Disney Institute, pulls aside the curtain to reveal why Disney's workforce is such a powerful generator of innovative products and services and superlative customer experiences.

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9781423190943

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Ted Kinni has authored thirteen business books. He has ghostwritten seven books for Booz & Company, Prime Resource Group, The Walt Disney Company, LIF Group, and IMPAQ, Inc. He is also an active business journalist, whose articles and book reviews have appeared in a wide variety of periodicals, including cover stories in Harvard Management Update, Across the Board, Training, Selling Power, Quality Digest, and Corporate University Review.

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