Overview

Between 2001–2011, Disney Channel produced several sitcoms aimed at tweens that featured female protagonists with extraordinary abilities (e.g., celebrity and super/magical powers). In this book, Christina H. Hodel argues that, while male counterparts in similar programs openly displayed their extraordinariness, the female characters in these programs were often forced into hiding and secrecy, which significantly diminished their agency. She analyzes sitcom episodes, commentary in magazine articles, and web-based discussions of these series to examine how they portrayed female youths and the impact it had on its adolescent viewers. Combining close readings of dialogue and action with socioeconomic and historical contextual insights, Hodel sheds new light on the attitudes of the creators of these programs (mostly white, middle-aged, Western, heterosexual males) and the long-term impact on women today. Ultimately, her analysis shows, these blockbuster sitcoms reveal that despite Disney’s progress toward creating empowered girls, the network was—and still is—locked into tradition. This book is of interest to scholars of Disney studies, cultural studies, television studies, and gender studies.

Full Product Details

9781666925463

Table of Contents

Reviews

With careful attention to history and politics, Hodel perceptively analyzes Disney's tween television shows of the early 2000s to demonstrate how the media company exploited feminist ambitions of girl power, thereby revealing corporate ambitions to constrain their audiences as consumers. With careful attention to history and politics, Hodel perceptively analyzes Disney's tween television shows of the early 2000s to demonstrate how the media company exploited feminist ambitions of girl power, thereby revealing corporate ambitions to constrain their audiences as consumers. --Timothy Shary, Eastern Florida State College

With careful attention to history and politics, Hodel perceptively analyzes Disney's tween television shows of the early 2000s to demonstrate how the media company exploited feminist ambitions of girl power, thereby revealing corporate ambitions to constrain their audiences as consumers. --Timothy Shary, Eastern Florida State College

Author Information

Christina H. Hodel is associate professor in the Department of Communication Studies at Bridgewater State University.

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