Overview

Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high‑risk information environment.

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9783658514068

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Author Information

Uwe Wolff is a communications consultant for strategic legal and crisis communications. He is CEO of NAÏMA Strategic Legal Services GmbH in Berlin, the first agency in Europe to specialise entirely in litigation PR. Wolff is the author of the books ‘Im Namen der Öffentlichkeit’ and ‘Medienarbeit für Anwälte’ (both Springer Gabler) and one of the three directors of the Crisis and Litigation Communicators' Alliance (CLCA) based in London.

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