Overview

As more people incorporate health and well-being into their daily lives, participating in athletic activities has become routine for individuals in contemporary society. Amongst a variety of workout activities and programs, the yoga participation rate continues to surge. Newly released market research study conducted by Yoga Alliance and published in Yoga Journal highlighted the growth of yoga participation and yoga practitioners in 2016 in the United States (Yoga Journal, 2016). The Yoga Journal is the most circulated yoga magazine in the U.S., founded in 1975. The result of the market study showed the number of yoga practitioners in the U.S. was more than 36 million, representing approximately 15% of Americans, an increase from 20.4 million in 2012 and 15.8 million in 2008 (Yoga Journal, 2016). Also, the study highlighted the fact that the yoga industry is a growing profitable market, as US$16.8 billion was spent on yoga products in one year (Yoga Journal, 2016). The future demand of yoga will consistently increase as more than 80 million Americans (34% of the population) answered that they are likely to practice yoga in the next 12 months (Yoga Journal, 2016). The yoga boom in North America started in the early 2000s, and now, yoga has become an inevitable cultural convention.

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