Awards

• Winner of BAAL (British Association for Applied Linguistics) Book Prize 2004
• Winner of BAAL (British Association for Applied Linguistics) Book Prize 2004.

Overview

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication. Including a 'how to use this book' section, group and individual activities and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.

Full Product Details

9780415290494

Table of Contents

Reviews

<p>'This is an important and highly original book which is likely to initiate a whole new approach to teaching and researching language in social life.' BAAL Book Prize Panel<p>'Discourses in Place is a pioneering study that establishes the field of <br>geosemiotics.' Linguist List<p>'This is a useful book for the study of semiotics, human geography and cultural anthropology ... Written in a reader-friendly style, gurus, undergraduates and laypeople will find it accessible and informative.' Discourse Studies

Author Information

Ron Scollon is Professor of lInguistics at Georgetown University, USA, and Editor of Visual Communication. Suzie Wong Scollon, is Research Coordinator, Associated Sociocultural Research Projects, Georgetown University, USA. Includes examples from North America, Europe, the Middle East and Asia.

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