Overview

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers' interest and are still open to debate.

Full Product Details

9781527508972

Table of Contents

Reviews

Author Information

Giuliana Elena Garzone is Full Professor of English, Linguistics and Translation at the International University of Languages and Media, Milan, Italy, where she co-ordinates the Masters Programme in Specialized Translation and Conference Interpreting. Her main field of investigation is specialized discourse in its different domains, and in particular legal, scientific and corporate communication, which she has explored in a discourse analytical perspective. Her other research interests are translation and interpreting studies. She is the author of over twenty books, and she has published more than a hundred book chapters and journal articles.Walter Giordano teaches Business English as a Tenured Researcher at the University of Naples Federico II, Italy. He is a business consultant, and he specializes in training corporate staff and business professionals. His main fields of investigation are corporate communication, financial reporting and advertising, which he has studied in a discourse analytical perspective. He has authored several articles and chapters, as well as a textbook focusing on the above-mentioned research fields.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available