Overview

Full Product Details

9780230112490

Table of Contents

Reviews

Cahn takes two unusual approaches in his book. First, in this ethnography of direct sales, he chooses to focus on a single representative of a single vitamin supplement company - a woman he calls Luisa, who sells Omnilife products in Morelia, Mexico, as well as briefly in Santiago, Chile. Cahn is not the first researcher to take this focus, but this narrow approach continues to be uncommon. However, Cahn demonstrates the possibility for great depth of analysis by sacrificing breadth of sample. Second, he analyzes direct marketing through the theoretical lens of religion. Summing Up: Recommended. All levels/libraries - CHOICE <br><br> A book of astonishing originality and I recommend it for anyone who is interested in the future of Mexico - el futuro is female, and entrepreneurial, and like nothing we thought we knew. - Richard Rodriguez, author of Days of Obligation: An Argument with my Mexican Father <br> <br> More than simply describing an economic and social scheme, Cahn shows how direct marketing does religious work by providing access to experiences of the sacred, transcendence, and personal transformation. This is a very fruitful and provocative approach. Summing Up: Recommended. All levels/libraries. - Choice

A book of astonishing originality and I recommend it for anyone who is interested in the future of Mexico-- el futuro is female, and entrepreneurial, and like nothing we thought we knew. --Richard Rodriguez, author of Days of Obligation: An Argument with my Mexican Father

Author Information

PETER S.CAHN Director of Faculty Development and Diversity at Boston University, USA.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available