Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century

Author:   Edward Lama Wonkeryor
Publisher:   Peter Lang Publishing Inc
Edition:   New edition
ISBN:  

9781433115486


Pages:   110
Publication Date:   28 June 2015
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $255.95 Quantity:  
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Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century


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Full Product Details

Author:   Edward Lama Wonkeryor
Publisher:   Peter Lang Publishing Inc
Imprint:   Peter Lang Publishing Inc
Edition:   New edition
Dimensions:   Width: 15.00cm , Height: 1.50cm , Length: 22.50cm
Weight:   0.270kg
ISBN:  

9781433115486


ISBN 10:   1433115484
Pages:   110
Publication Date:   28 June 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents: Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity - Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment - Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness - George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections - Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century.

Reviews

This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry. (Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018)


Author Information

Edward Lama Wonkeryor is Provost and Vice President for Academic Affairs and Professor of Media and Communication and African Studies at Cuttington University. He also taught courses in African studies, African American studies, and mass communication at Temple University from 2003 to 2013. His research interests are mass communication, race and ethnic relations, security studies, African political history, military, globalization, and democratic governance.

Tab Content 6

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All regions
Latest Reading Guide

NOV RG 20252

 

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