Overview

""Digitizing the Customer Journey: Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers Throughout the Customer's Touchpoints"" is a groundbreaking book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today's times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind! Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company. You will get the answers to the following questions: ✔ What are some of the ways technology has brought change to the economy? ✔ What is a customer journey? ✔ What are the three most important processes in every business? ✔ Why is a business that has digitized its processes likely to do better than one that hasn't? ✔ What are the best ways you can use technology to digitize the customer journey? ✔ What is a circular economy?

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9783952512647

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Stephen J. Wright, bestselling author of ""Forget Mars. Circular Economy, The Next Business Opportunity,"" has been transforming companies into successful business models for over twenty years. Having served as CEO, COO and CIO at multinational companies, Mr. Wright now advises global corporations, governments, and universities on circular economy and digital innovation strategies for sustainable growth. His passion for the convergence of digital and circular business strategies, leadership and automated process re-engineering has inspired him to build a bridge that takes into account the big picture and all the elements that are fundamental to drive businesses forward and stay ahead of their competition. Mr. Wright has helped numerous organizations reinvent themselves to a digital and circular model by sharing game-changing ideas based on sustainable operating systems, and showing them how to transform their processes, cultures, and products by producing value from within for expanded business growth, higher customer satisfaction, and operational excellence. Mr. Wright is an investor in various high potential sustainable start-ups. Since 2016, he has also been a guest lecturer on leadership, business innovation, and financing to master students at the Universities of Applied Science in Lucerne and Zürich, Switzerland.

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