Overview

Green entrepreneurs play a vital role in addressing environmental challenges and building a sustainable future. Growing concerns about the environment, regulatory pressures, and shifting consumer preferences have amplified the focus on green entrepreneurship. This trend reflects a broader movement toward environmentally conscious and socially responsible business practices. Digitalization further empowers green entrepreneurs by enabling innovative solutions, wider reach, and greater environmental impact. By leveraging technology, they can create profitable, sustainable businesses that contribute to a greener and more resilient world. Digitizing Green Entrepreneurship provides relevant theoretical frameworks and the latest empirical research findings in the area of green entrepreneurship in the age of digital technology. It explores the areas of digitalization and green entrepreneurship in an international context. Covering topics such as digital entrepreneurship, healthcare, and sustainable agriculture, this book is an excellent resource for specialists, professionals, researchers, entrepreneurs, students, educators, and more.

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9798369374436

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Kamel Mouloudj is a Professor in the College of Economics at the University of Medea in Algeria. His research primarily focuses on predicting individual behavior across various contexts, including customer interactions, employee dynamics, and student engagement. He earned his Bachelor of Science in Commercial Sciences and his Master’s in Marketing from the University of Blida, followed by a Doctorate in Marketing from the University of Algiers 3. With over 19 years of teaching experience, he has published more than 45 research papers. Prof. Mouloudj has also participated in three significant research projects at the University of Medea, concentrating on industrial marketing, energy, and green start-ups. Since 2019, he has served as the Chair of the Doctoral Training Committee in the Department of Commercial Sciences and continues in this role through 2026. Ahmed Chemseddine Bouarar is a Professor in the College of Economic at University of Medea (Algeria). His main research interests include online learning, digital transformation, modern apps, entrepreneurship, telemedicine, volunteering, save energy, green practices. He received his Bachelor and Master in business sciences from University of Medea, and Doctor of Accounting from University of Algiers 3. From 2018 to 2019 he served as Department Chair. He is the head of a research project on digital transformation (2022-2026) at Medea University. Dr. Bouarar is a Speaker and participant in many foreign conferences (such as the United Kingdom, the Czech Republic, the United States, Serbia, Indonesia, Turkey, etc.). He has published about 30 papers in journals.

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