Overview

This guidebook offers a rhetorical framework for writing and analyzing content for social media and the web. In the age of disinformation and hyper-targeted digital advertising, writers and teachers of writing must be prepared to delve into the digital world with a critical and strategic perspective. This book offers an interdisciplinary approach to writing scenarios with insights from classical and contemporary rhetoric, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and communications careers in the digital space, and on ethical issues related to digital and social media.

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9781554815678

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Digital Writing will open a lot of eyes to the subtle arts of persuasion employed at every turn of the average person's daily digital life, arming them with the resource to be more intentional in their participation and more sophisticated in their response. -- Andrew McLuhan, The McLuhan Institute

Author Information

Daniel Lawrence is Assistant Professor of Writing at the University of Wisconsin – Superior.

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