Digital Transformation Initiatives for Agile Marketing

Author:   Sérgio Maravilhas ,  Rodrigo Ladeira
Publisher:   IGI Global
ISBN:  

9798369344675


Pages:   604
Publication Date:   16 October 2024
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $950.40 Quantity:  
Add to Cart

Share |

Digital Transformation Initiatives for Agile Marketing


Add your own review!

Overview

Full Product Details

Author:   Sérgio Maravilhas ,  Rodrigo Ladeira
Publisher:   IGI Global
Imprint:   Business Science Reference
ISBN:  

9798369344675


Pages:   604
Publication Date:   16 October 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Sérgio Maravilhas is a Visiting Professor at UFBA, Brazil. More than 39 years of professional experience. With two Post-Docs, one from UFBA (Patents and innovation) and another from UNIFACS (FAB LABS), both with PNPD/CAPES Grants; PhD in Information and Communication in Digital Platforms (FCT Grant) from Porto and Aveiro Univs., Portugal; a Master Science in Information Management (FEUP + Sheffield University, UK); a Postgrad Course in ICT (FEUP); a Postgrad in Innovation and Technological Entrepreneurship (FEUP + North Carolina State University, USA); and a 5 years Degree in Philosophy, Educational Branch (FLUP) and another one in Librarianship (Brazil). A Teacher since 1998, worked at ESE-IPP (Teacher/Supervisor - Internet@School project, 2002/2005), and a University Lecturer and Researcher since 2005 at Aveiro University, and since 2010 at ULP and IESFF in Masters and MBAs. Teaches Marketing, Research Methods, Creative Processes, Innovation, Intellectual and Industrial Property, Technology Watch, Information Management, Organizational Behaviour, ICT, Sales, and Neuro-Linguistic Programming. Publishes about Patent Information, Innovation, Marketing, Web 2.0, Web Radio, FAB LABS, Technology, and Sustainability.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List