Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior
Author:   Theresia Mennekes
Publisher:   Springer Fachmedien Wiesbaden
ISBN:  

9783658502225


Pages:   259
Publication Date:   29 October 2025
Format:   Paperback
Availability:   In Print   Availability explained
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Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior


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Author:   Theresia Mennekes
Publisher:   Springer Fachmedien Wiesbaden
Imprint:   Springer Gabler
ISBN:  

9783658502225


ISBN 10:   3658502223
Pages:   259
Publication Date:   29 October 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Author Information

Theresia Mennekes is a research assistant at the chair of marketing and retailing at University of Siegen. Her research focuses on consumer behavior and digital retail environment. She has published in international journals such as the International Journal of Retail & Distribution Management, The International Review of Retail, Distribution and Consumer Research, and Appetite.

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