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OverviewFull Product DetailsAuthor: Alexandre Duarte , José Gabriel Andrade , Patricia DiasPublisher: IGI Global Imprint: IGI Global Dimensions: Width: 17.80cm , Height: 3.20cm , Length: 25.40cm Weight: 1.216kg ISBN: 9798337360133Pages: 600 Publication Date: 23 July 2025 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationAlexandre Duarte has a PhD in Communication Sciences from University of Minho, a Master degree in Communication & Image and a Bachelor in Marketing & Advertising by IADE, Alexandre is an Assistant Professor in Universidade NOVA de Lisboa, invited Professor in Universidade Católica Portuguesa and researcher of the R&D Unit ICNOVA. Throughout his career, Alexandre had the opportunity to work for several multinational advertising agencies such as TBWA, Saatchi & Saatchi, Ogilvy, W/Portugal, W/Brazil, Lowe&Partners, or BrandiaCentral as a Senior Creative Copywriter. Author of many seminars on communication, regularly participates in different conferences and lectures in both business and academic contexts. Between 2012 and 2014, was the Tutor of the EUROBEST Young Marketers Academy and in the beginning of 2014, was appointed CEO of RESTART, an Institute of Creativity, Arts and New Technologies. In 2018 was invited to teach in the UNIVERSIDADE CATÓLICA PORTUGUESA, where now Coordinates the Post-Graduation Courses in Advertising&Creativity and Service Design and, in 2019 was re-elected member of the Directors Board of EDCOM. Tab Content 6Author Website:Countries AvailableAll regions |