Overview

In the landscape of education, digital tools and platforms are essential in creating more effective and personalized learning experiences. These technologies empower educators to adjust instruction to individual students needs, learning styles, and pace, moving away from traditional approaches. From learning management systems and AI-driven tutoring platforms to interactive apps and virtual classrooms, digital solutions reshape how information is delivered. By leveraging real-time data, adaptive content, and collaborative environments, these tools enhance student engagement, improve learning outcomes, and support inclusive education. As education shifts toward digital integration, understanding and utilizing these platforms is crucial for learners and educators. Digital Tools and Platforms for Effective and Personalized Learning examines how digital tools and platforms transform education by enabling more effective, engaging, and personalized learning experiences. It explores the ways technology supports individualized instruction, real-time feedback, and adaptive learning environments that cater to diverse student needs. This book covers topics such as data science, student engagement, and instructional design, and is a useful resource for educators, computer engineers, academicians, researchers, and scientists.

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Alexandre Duarte has a PhD in Communication Sciences (specialization in Organizational and Strategic communications) from the University of Minho, is a Professor at NOVA University of Lisbon, researcher at ICNOVA/UNL and Invited Professor at Catholic University of Portugal, where he coordinates the Postgraduate Courses in Communication and Advertising Creativity, and Service Design. Having worked in several multinational advertising agencies for more than 20 years as a Senior Creative Copywriter, he was Tutor of the Young Marketers Academy of the EUROBEST Festival, CEO of RESTART – Institute of Arts and Creativity and advisor to SUPERBRANDS Portugal. Since 2021, is a member of the Research Committee of EDCOM - European Institute for Commercial Communications Education, and from 2024, assumed the Coordination of the Advertising Working Group of the Portuguese Association of Communication Sciences - SOPCOM. José Gabriel Andrade is a researcher and professor on media, marketing and communication at the University of Minho. José holds a European PhD in Communication Sciences from the Catholic University of Portugal with the support of the Portuguese Foundation for Science and Technology, Fundação para a Ciência e a Tecnologia (FCT) and a Master in Communication Sciences: Communication, Organization and New Technologies from the Portuguese Catholic University, Universidade Católica Portuguesa - UCP, with the support of the high level scholarship Program of the European Union for Latin America (Alban). He coordinated the Master in Digital Communication and integrated the structure responsible for quality management, internships, communication and interface with the University community, actively participating in the professional and personal development of students. He is the director of the Casa do Conhecimento Cultural Unit of the University of Minho. Patrícia Dias is Assistant Professor of the Faculty of Human Sciences (FCH) at the Catholic University of Portugal (UCP), where she coordinates the Post-graduate course Social Brands – Communication and Marketing in the Digital Environment. She is a member of the Executive Board of the Research Centre on Peoples and Cultures (CEPCEP), integrated researcher at the Research Centre for Communication and Culture (CECC), and collaborator at the Católica Research Centre on Psychological, Family and Social Wellbeing. Holding a PhD in Communication Sciences, her research interests are the use of digital media by children and families, mobile communication, digital marketing and communication strategies, and emergent technologies within the scope of the Internet of Things. She is the author of “Smarketing - How Mobile Marketing is Changing Portugal” (2020), “Living in the Digital Society” (2014) and of “The Mobile Phone and Daily Life” (2008).

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