Digital Television Strategies: Business Challenges and Opportunities
Author:   A. Griffiths
Publisher:   Palgrave Macmillan
ISBN:  

9780333992951


Pages:   196
Publication Date:   22 October 2002
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Digital Television Strategies: Business Challenges and Opportunities


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Full Product Details

Author:   A. Griffiths
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 15.20cm , Height: 1.40cm , Length: 22.90cm
Weight:   0.481kg
ISBN:  

9780333992951


ISBN 10:   0333992954
Pages:   196
Publication Date:   22 October 2002
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Introduction What is Digital Television and Why Does it Matter? A View of the New Viewer Channel Wars The Peculiar Rise and Fall of the Platform Owners Making Production Pay Watch Out America - You're Next The Commercial Breaks Finding Business Models that Work Killer Operators The End of the Beginning

Reviews

'Digital television is, after the internet, the great, dimly comprehended drama of modern mass communications. At last, a book which deals with the business, technology and politics of the story in language accessible to everyone.' - Professor Ian Hargreaves, broadcaster and Financial Times columnist


Author Information

ALAN GRIFFITHS is managing partner of e-communications, the online consultancy division of Chime plc. Before this, as Head of Multimedia, he created the BBC News online site. He was Editor of Business Programmes for BBC News for five years, writing and creating television and radio programmes about business. He has appeared many times on radio and television. Among his clients are Phillips Electronics, the Financial Times, City and Guilds, the Government of Malta, JCB and SkyDigital. He was the author of, Quicksilver Companies: The Battle for the Online Consumer published by Palgrave.

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