Overview

This book explores how different business schools in Asian countries are utilizing digital technologies and artificial intelligence (AI) in their programmes. It looks at the challenges and opportunities of how business schools may achieve evidence-based programme development. Looking at business education in Asian countries such as Singapore, China, Taiwan, and Macau, the book then provides examples of how business schools are adopting AI and digital technology in curriculum reform and enhancing industry-academic integrated education. The book also looks at how schools may improve their students’ digital literacy and AI competency. This edited volume will interest policy makers, business education providers, and professionals engaged in industry-academic integration.

Full Product Details

Author:   Yu-Ting Huang ,  Ying Zhu (University of South Australia, Australia)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
ISBN:  

9781041120469

ISBN 10:   104112046
Pages:   190
Publication Date:   18 February 2026
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   Not yet available  
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Table of Contents

Chapter 1: Introduction Yu-Ting Huang and Ying Zhu Chapter 2: Challenges and Opportunities of Adopting Digital Technology for Curriculum Reform Yi-min Li Chapter 3: Research on Digital Technology Integration in Tourism Marketing Education: A Practical Approach Ping-Tsan Ho Chapter 4: The Application Status and Prospects of Artificial Intelligence in Tourism Education in China Wenjie Xiao, Yi Liu, and Jigang Bao Chapter 5: Singapore’s Spiral Laboratory of AI Futures: Business Education in an Age of Thresholds (2026–2046) Mark King Chapter 6: Co-Creation in Modern Business Education in Macau: Digital Technology and AI-based Innovative Practices in Agentic Marketing, E-Commerce and Decision Analysis Caleb Huanyong Chen, Helmond Hio Nam Io, and Chunsheng Li Chapter 7: AI Talent Cultivation and TRAM Impact in Business Education and Academia-Industry Collaboration Peter J. Sher, Yi-Fang Chiang, Ting-Ting Chen Chapter 8: New Thinking of Flipping the Classroom: Effects on Students' Concentration and Learning Outcomes by Applying ZUVIO and Monica AI to Support Differentiated Teaching Shu-Ling Lin and Liang-Chih Liu Chapter 9: Forging Future-Ready Business Leaders: Interplay Between Self-Efficacy, AI Anxiety, and Self-Perceived Employability Alexis P.I. Goh Chapter 10: Conclusion Ying Zhu and Yu-Ting Huang

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Author Information

Yu-Ting Huang is Associate Professor at the National Yunlin University of Science and Technology in Taiwan. She has over 15 years of teaching experience across undergraduate, master’s, EMBA, and DBA programmes. Ying Zhu is Professor and Co-Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE) at the University of South Australia. He has been working as a business leader as well as an academic leader in China and Australia for more than 30 years.

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