Overview

Digital Social Responsibility provides a systematic, interdisciplinary examination of CSR communication through digital platforms. It offers an essential definition and up-to-date picture of the field of CSR communication and emphasizes: the role and use of CSR communication through digital platforms; outlines key CSR communications tactics including social and environmental reporting, internationally recognized CSR frameworks, and different means to involve stakeholders in two-way communication processes through digital platforms; and examines the effectiveness of CSR communication through digital platforms. Drawing upon marketing, management, and communication disciplines, amongst other, the anthology examines how organizations construct, implement, and use CSR through digital platforms in order to achieve their goals. Digital platforms and social media have revolutionized the relationships between organizations, employees and stakeholders. This is a revolution that has significant implications for corporate social management and reporting. Digital Social Responsibility offers a rigorous guide to what has been happening and the nature of the new landscape that is emerging.

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9781472484161

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Reviews

This is an excellent addition to the literature of communication surrounding corporate social responsibility in our digital age. It is an important pioneering work allowing authors with diverse disciplinary backgrounds to describe the state of the art (and science) in all its dimensions and what that state could and should look like in the future. Kudos are warranted for the editors and their contributors. - Prof. Alex C. Michalos, University of Northern British Columbia, Canada There is a continuous need to explore how organizations are communicating their socially responsible and sustainable behaviors to stakeholders. Therefore, this book provides a comprehensive guide to the extant theoretical underpinnings and empirical studies on corporate sustainability, social responsibility and ubiquitous digital media. I strongly recommend this book to academia and advanced undergraduate students in business and communications - Dr. Mark Anthony Camilleri, University of Malta

Author Information

"Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School, with a Ph.D. from Cranfield University. He is widely published, in academic journals and books including Managing Market Relationships and A Stakeholder Approach to Corporate Social Responsibility. Dr JoA""lle Vanhamme is Professor of Marketing at Edhec Business School with a Ph.D. from the Louvain School of Management. She is widely published in academic journals and books including Memorable Customer Experiences and A Stakeholder Approach to Corporate Social Responsibility. Dr FranA ois Maon is Associate Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management, with a Ph.D. from the Louvain School of Management. He is widely published in academic journals and books including A Stakeholder Approach to Corporate Social Responsibility. Rebecca Watkins is Assistant Professor of Marketing at Cardiff University, where she researches and teaches digital trends in marketing and consumer behaviour. Her work has been published in the Journal of Marketing Management, the Journal of Consumer Culture & Research in Consumer Behaviour."

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