Overview
The Complete How-to Book for Retailers Seeking to Incorporate Digital Signage to Increase Sales, Build Your Brand, and Keep Your Customers Informed and Entertained Gain the knowledge of this new and exciting digital technology to grow any retail business. All elements of digital signage are covered in simple terms, including displays, signage players, software, content, installation, and management of your signage network. Learn how to find competent installers, content developers, consultants, and equipment and software vendors. Thirty-eight digital signage solutions to use in any type of retail environment. Understand how this medium works, financial costs and benefits and how to get your return on investment back quickly. How to successfully deploy any number of screens in one location or thousands, worldwide. Learn how to prevent costly mistakes in purchasing incorrect equipment and software and save hundreds and thousands of dollars. How to successfully deploy any number of screens in one location or thousands, worldwide. Gain the confidence and knowledge to deal with equipment and software vendors, installers and content professionals. Learn to strategically position screens to create immediate call-to-action targeted messages. The big differences between consumer and commercial displays and how to select the right displays for your applications. Target the right messages, at the right time, to the right consumers. How to use interactivity and analytics software to improve your messages for maximum effectiveness.
Full Product Details
Author: David Bawarsky
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Dimensions:
Width: 15.20cm
, Height: 1.30cm
, Length: 22.90cm
Weight: 0.322kg
ISBN: 9781523877416
ISBN 10: 1523877413
Pages: 236
Publication Date: 13 February 2016
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Author Information
David Bawarsky, DSCE, has over 35 years of experience in helping thousands of companies use technology to effectively communicate their unique marketing messages. He is currently the CEO of mySignageNow, a leading provider of digital signage solutions. He has been a technology entrepreneur throughout his career, creating and managing successful media companies. His companies have won many awards, including an OBIE (outdoor advertising's Oscar) and has been featured in over 1900 newspapers, magazines, and TV shows worldwide, including The New York Times, Wall Street Journal, Washington Post, Los Angeles Times, Newsweek, CNN, BBC, NBC's Today Show, and ABC's World News Tonight.
