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9781138097537

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This book is a timely and important contribution to our understanding of imperialism in an age of digital media. Advancing his theory of platform imperialism, Jin manages to eloquently illustrate the contingency of new technologies on the global inequalities of the contemporary world order. This is a very welcome and sophisticated intervention in the field. -Lina Dencik, Cardiff University, UK [T]his work would provide an astute reader with valuable inspirations for research on digital platforms and their relations with the issue of imperialism. This is worth adding that the last part of the book may be useful for marketing practitioners as well because the author convincingly shows how to increase the extent of work effectiveness by using social network sites (p. 134). -Boris Stremlin, Stony Brook University, USA [T]his work would provide an astute reader with valuable inspirations for research on digital platforms and their relations with the issue of imperialism. This is worth adding that the last part of the book may be useful for marketing practitioners as well because the author convincingly shows how to increase the extent of work effectiveness by using social network sites. -Joanna Rak, Nicolaus Copernicus University in Torun, Poland

This book is a timely and important contribution to our understanding of imperialism in an age of digital media. Advancing his theory of platform imperialism, Jin manages to eloquently illustrate the contingency of new technologies on the global inequalities of the contemporary world order. This is a very welcome and sophisticated intervention in the field. -Lina Dencik, Cardiff University, UK [T]his work would provide an astute reader with valuable inspirations for research on digital platforms and their relations with the issue of imperialism. This is worth adding that the last part of the book may be useful for marketing practitioners as well because the author convincingly shows how to increase the extent of work effectiveness by using social network sites (p. 134). -Boris Stremlin, Stony Brook University, USA [T]his work would provide an astute reader with valuable inspirations for research on digital platforms and their relations with the issue of imperialism. This is worth adding that the last part of the book may be useful for marketing practitioners as well because the author convincingly shows how to increase the extent of work effectiveness by using social network sites. -Joanna Rak, Nicolaus Copernicus University in Torun, Poland

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Dal Yong Jin is Associate Professor in the School of Communication at Simon Fraser University, Canada

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