Overview

In today's connected world, digital platforms have become a vital tool for brand engagement to combat public scrutiny. As information spreads across social media and online communities, brands are more vulnerable to crises that can escalate faster than brands can fix them. Organizations can navigate these turbulent digital landscapes, leveraging the very platforms that amplify risk to communicate effectively, and safeguard their reputations. In an age where one misstep can go viral, mastering digital crisis management is no longer optional, it's a core competency. Digital Platforms and Managing Brand Crises explore how the advancement of technologies in this connected have helped companies in management of crisis. This book demonstrates how to manage these crises effectively while maintaining brand integrity, a critical aspect of modern brand management. Covering topics such as digital platforms, brand management, and crisis management, this book is an excellent resource for academicians, researchers, entrepreneurs, marketing professionals, business leaders, and more.

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9798337323688

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Author Information

Jorge Remondes is a professor at Instituto Politécnico do Porto. Researcher at CEOS - Center for Organizational and Social Studies. Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of executives at Porto Executive Academy and at the Ministry of Foreign Affairs of Portugal. Ana Lima is a Marketing Professor at Porto Polytechnic Institute in ISCAP – School of Accounting and Administration of Porto, since 2007. She has a PhD in Marketing Management and she is a research in CEOS (Center for Organizational and Social Studies of the Polytechnic of Porto) with a research work in retailing, digital marketing, branding, luxury and store equity. In research fields she has participated in international conferences and Eramus programs. She is also diretor of a Business post-graduation course and responsible for professional technical course to improve employability among students.

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