Digital Platformization and Effects on Corporate Branding: European Sports and Cultural Networks
Author:   Genni Perlangeli
Publisher:   Cambridge Scholars Publishing
Edition:   Unabridged edition
ISBN:  

9781036442149


Pages:   144
Publication Date:   01 April 2025
Format:   Hardback
Availability:   In Print   Availability explained
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Digital Platformization and Effects on Corporate Branding: European Sports and Cultural Networks


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Author:   Genni Perlangeli
Publisher:   Cambridge Scholars Publishing
Imprint:   Cambridge Scholars Publishing
Edition:   Unabridged edition
ISBN:  

9781036442149


ISBN 10:   1036442144
Pages:   144
Publication Date:   01 April 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Genni Perlangeli is an assistant professor in Branding and Digital Marketing at La Sapienza University, Italy. Her PhD thesis, titled Doctor Europaeus, was discussed with Lund University, Sweden, and Université Libre de Bruxelles, Belgium. The author researches topics such as branding, cultural, sport and social network, and digital transformation. She is currently a member of a research group for the Italian Ministry about a ""Country of Origin, Made in Italy"" study report.

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