Overview

""Ideal for in-flight infotainment"" You already have a digital persona. The question is: Does it reflect the real you? Ashish Chawla explores why leaders, founders, and professionals can no longer afford to stay silent online. With frameworks like Wide. Warm. Deep, he unpacks how to balance trust, authority, and visibility to create a powerful digital identity. Packed with stories from CEOs, consultants, educators, and creators, this book serves as a playbook for anyone seeking to build influence, attract opportunities, and lead with authenticity in the digital era. If your reputation matters, your digital persona matters more. This book shows you exactly how to craft it sustainably and meaningfully. A sure shot success formula for personal branding

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