Digital Media Effects
Author:   W. James Potter
Publisher:   Rowman & Littlefield
ISBN:  

9781538141014


Pages:   264
Publication Date:   20 January 2021
Format:   Paperback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Digital Media Effects


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Full Product Details

Author:   W. James Potter
Publisher:   Rowman & Littlefield
Imprint:   Rowman & Littlefield
Dimensions:   Width: 17.70cm , Height: 1.50cm , Length: 24.40cm
Weight:   0.463kg
ISBN:  

9781538141014


ISBN 10:   1538141019
Pages:   264
Publication Date:   20 January 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

Table of Contents

Preface and Acknowledgments Chapter 1: The Current Media Environment Chapter 2: What Is a Media Effect? Chapter 3: Attraction to Digital Media Chapter 4: Effects of Exposure to News Chapter 5: Effects of Exposure to Advertising Chapter 6: Effects of Exposure to Entertainment Chapter 7: Effects of Using Social Media Sites Chapter 8: Effects of Living in Virtual Worlds on the Internet Chapter 9: Effects of Competing in Computer Games Chapter 10: Effects on Institutions Chapter 11: Broad Effects Chapter 12: Big Picture Issues Glossary

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Author Information

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

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