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OverviewFull Product DetailsAuthor: Richard A. Gershon (Western Michigan University, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 2nd edition Weight: 1.570kg ISBN: 9781032278476ISBN 10: 1032278471 Pages: 284 Publication Date: 26 March 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Not yet available This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of Contents1. Innovation and the Power of a Good Idea 2. Business Model Innovation 3. Product Innovation and Design 4. Business Process Innovation 5. The Digital Economy I. Information Search, Exchange and Interactivity 6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence 7. Artificial Intelligence 8. Social Media and Digital Opinion Leadership 9. The Diffusion of Innovation and Product Launch Strategy 10 .Business and Innovation Failure: The Challenges of Reinvention 11. Smart Cities - Smart Homes 12. Digital News Reporting and the New Journalism 13. Creating a Culture of InnovationReviewsAuthor InformationRichard A. Gershon is Professor Emeritus in the School of Communication at Western Michigan University, USA. Tab Content 6Author Website:Countries AvailableAll regions |