Overview

This book on digital marketplaces primarily focuses on Knowledge Intensive Assets (KIAs) such as data, insights, models, digital twins, APIs, software applications, courseware, advertisements, games, and entertainment. KIAs are becoming significant in the world of trading and monetization. Marketplaces dealing with KIAs are just evolving, but they show the promise of notable growth rate. The steps to manage the trade of the KIAs— product validation, acquisition, pricing, and delivery— present challenges that are different than those of traditional commodities. The contents of this book present unique value in today's data- and AI-driven economy as all industry sectors are having to handle KIAs. This book provides a detailed look at the challenges and opportunities of marketplaces, especially those dealing with KIAs. As a compendium of marketplace functions, including monetization models and analysis of specific marketplace players, the contents of this book will be beneficial for industry practitioners, researchers, and business executives.

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9781583478967

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Cheranellore Vasudevan is currently working as a Senior Technical Staff Member (STSM) at the IBM Global Chief Data Office (GCDO) with a focus on technical vitality and marketplace strategy. He has over 35 years of industry experience covering stints in research, development, technology strategy, and professional services. Vasudevan is a Member of the IBM Academy of Technology and is an IBM Master Inventor with over 60 U.S. patents to his credit. He also serves on the Data and AI Core Team of the IBM Academy of Technology. Ranjan Sinha is an IBM Fellow, Vice President, and Chief Technology Officer for the IBM Global Chief Data Office. He leads the data and platform strategy, engineering, and is on the front lines of transforming IBM into an AI enterprise. He guides IBM's clients to navigate and accelerate their data and AI transformation journeys. He is a seasoned technical leader, building and operating data and AI platforms and solutions from inception to production. Prior to IBM, he was at eBay Marketplaces, where he contributed to several business-impacting innovations. Roger E. Sanders is a Principal Sales Enablement & Skills Content Specialist at IBM. He has worked with Db2 (formerly DB2 for Linux, UNIX, and Windows) since it was first introduced on the IBM PC (1991) and is the author of 26 books on relational database technology (25 on Db2; one on ODBC). For 10 years he authored the “Distributed DBA” column in IBM Data Magazine, and he has written articles for publications like Certification Magazine, Database Trends and Applications, and IDUG Solutions Journal (the official magazine of the International Db2 User's Group).

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