Digital Marketing Outreach: The Future of Marketing Practices
Author:   Kavita Sharma ,  Swati Aggarwal (Assistant Professor, Zakir Husain College, University of Delhi, India)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367137502


Pages:   224
Publication Date:   26 August 2022
Format:   Hardback
Availability:   In Print   Availability explained
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Digital Marketing Outreach: The Future of Marketing Practices


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Author:   Kavita Sharma ,  Swati Aggarwal (Assistant Professor, Zakir Husain College, University of Delhi, India)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.480kg
ISBN:  

9780367137502


ISBN 10:   036713750
Pages:   224
Publication Date:   26 August 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Kavita Sharma is Professor, Department of Commerce, Delhi School of Economics, University of Delhi, India. She has published her research in numerous national and international journals including Journal of Business Research , Vikalpa: The Journal of Decision Makers , Vision: The Journal of Business Perspective , Journal of Indian Business Research , Journal of Law and Social Sciences , and Global Business Review. She is a reviewer for Journal of Business Research , Industrial Marketing Management , Qualitative Market Research: An International Journal , Vision: The Journal for Business Perspective. Swati Aggarwal is Associate Professor, Department of Commerce, Zakir Husain Delhi College, University of Delhi, India. She has participated in international and national conferences and seminars organized by the Department of Management Studies, Indian Institute of Science Bangalore, IIM Lucknow, and Department of Commerce, Delhi School of Economics, University of Delhi. She has published in the Journal of Business Research , Journal of Commerce and Business Studies , CMSP- 2015, APEEJAY School of Management , and IIM Journal.

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