Overview

I have the equivalent of an Oscar in digital marketing. I was Top Influencer, Social Media Week 2012, the top event in the space, today reaching 700 million people globally, simultaneously held in 26 top global cities for a week. All marketing eventually is going to be digital. Already a big chunk of it is. This is not a book to be read from cover to cover, although that is also an option. This is more a handbook that you dive into for portions most relevant to you at any given time. I consult. And this handbook allows me to have meaningful conversations with my clients. Many suggestions spread all across the book are but starting points. And hence the title: Digital Marketing Minimum.

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