Overview

Finally - a digital marketing metrics reference that's clear, practical, and complete. Most marketers today are drowning in dashboards but starving for clarity. Digital Marketing Metrics Made Simple cuts through the noise with a comprehensive, jargon-free reference to the formulas, KPIs, and analytics that actually matter. Whether you're tracking SEO metrics, social media KPIs, email marketing performance, paid advertising ROI, or e-commerce analytics, this book shows you exactly how to define, calculate, and apply every important metric for measurable growth. Inside, you'll learn: Clear definitions of all key digital marketing metrics and performance KPIs. Exact formulas - the same ones used in Google Analytics, Meta Ads Manager, and top analytics platforms. When to use (and when to ignore) a metric so you focus on what drives growth, not vanity numbers. Channel-specific metrics for SEO, SEM, social media, email, video, affiliate, display, e-commerce, and mobile apps. Funnel-based organization - from Awareness and Consideration to Conversion and Retention. Real-world examples and templates that make the numbers actionable. Why this book?Unlike guides that overwhelm you with theory or shallow lists, this book is designed to be your desk reference - a companion you'll bookmark, highlight, and return to whenever you need quick clarity. You'll be able to: Open any analytics dashboard and instantly know what matters and what doesn't. Compare metrics across channels without getting lost in jargon. Use data-driven marketing analytics to make faster, smarter business decisions. Confidently track metrics like CAC, LTV, ROAS, churn rate, attribution, and conversion rate across campaigns. Who it's for: Founders & entrepreneurs who want clarity without the fluff. Freelancers & consultants who need to explain results to clients. Marketing managers & analysts looking for a trusted reference across all channels. Students & learners building a foundation in marketing measurement and analytics. The Bottom LineBy the time you finish, you'll have a single trusted reference for digital marketing metrics, KPIs, and analytics - one that turns numbers into insights, and insights into growth. Whether you run ads, manage SEO, oversee e-commerce, or build cross-channel campaigns, this is your go-to marketing metrics handbook. Digital Marketing Metrics Made Simple: The Complete Reference for Metrics, KPIs, and Analytics That Drive Growth Stop guessing. Start measuring what matters.

Full Product Details

9798299273946

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available