Overview

Prepare for the OMCP certification exam and expand your digital marketing skillset. Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you'll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

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Michael Stebbins has taught digital marketing and growth principles to the world's largest teams, applying the same principles to grow his own startups to high-multiple acquisition. As director and co-founder of industry standards body OMCP(R), Michael serves the industry in establishing best practices and certification standards in digital marketing, now taught by over 1,000 colleges, universities, and training institutions worldwide. As CEO and co-founder of Market Motive (acquired by Simplilearn), Michael and his team changed the way the world learns digital marketing and as VP Marketing at ClickTracks (Acquired by Lyris), Michael was part of the team that disrupted the digital analytics market, showing the world a new way to look at analytics. In marketing technology, Michael was awarded the first patent (US 7698420) for marketing automation lead scoring. Greg Jarboe is the president and co-founder of SEO-PR, an award-winning digital marketing agency, as well as the author of YouTube and Video Marketing, an instructor at Rutgers University and the New Media Academy, and a VIP contributor at Search Engine Journal. Matt Bailey, founder of SiteLogic, is one of the most in-demand digital-marketing instructors in the world. His curriculum is used at Microsoft, HP, LinkedIn, Nationwide, Orange, Duke University, and hundreds of institutions. He serves as director of education for New Media Academy. Michael Stebbins, co-founder and CEO of OMCP and former CEO of Market Motive, is changing the way the world learns and measures digital-marketing skills. He advises marketing teams and educators on digital marketing skill requirements and best practices through his consultancy, Growing Twice. Others, as in, not you Jason Leikam is a voice talent and audiobook narrator.

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