Overview
Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the modern travel marketer to consider. Digital Marketing for Travel Brands outlines each of the areas that a travel marketer must understand to get the best from the time and money spent on their marketing endeavours. Providing a holistic approach to digital marketing in travel, author Andy Headington explores how to build a robust digital marketing strategy tailored to your business, how to avoid common marketing pitfalls and what the future holds for technology in the travel industry. In an era of unprecedented digital transformation, the travel industry demands marketing strategies that are both innovative and meticulously crafted. Navigating the intricate landscape of digital marketing requires more than creativity-it demands a strategic approach that bridges imagination with measurable results. Packed with real-world examples from brands such as Trip.com, Princess Cruises and Oasis Travel, Digital Marketing for Travel Brands will be your go to guide to help create better marketing plans which will last beyond the latest fad.
Full Product Details
Author: Andy Headington
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
ISBN: 9781398624702
ISBN 10: 1398624705
Pages: 208
Publication Date: 03 January 2026
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
""Having worked with Andy Headington for a number of years, I see him as a trusted and authoritative source on all aspects of digital marketing. He tells it like it is, offering pragmatic and grounded advice rooted in solid research and data. His strategic clarity, commercial acumen and ability to turn complex digital challenges into clear, actionable plans have made Adido a trusted partner for many in the travel sector including Simpson Travel."" * Ed Pyke, CEO, Simpson Travel * ""Andy Headington is a digital visionary and an excellent presenter - his data driven insights for our markets have been invaluable and have helped to deliver some impressive results. His presentations to our UK business have been excellent - as inspiring as they were full of rich content. His distillation of market trends and clear story on all things Artificial Intelligence have been particular highlights."" * Lesley Taylor, Managing Director, Globus Family of Brands * ""Whenever I see Andy Headington present his thoughts, or explain his work, I always learn something new - even after 30-plus years in communications. Eloquent and engaging, audiences are nearly always transfixed. It's really worth understanding what he has to say."" * Graeme Buck, Director of Communications, ABTA * ""I've known Andy Headington for many years, and his knowledge of digital marketing is second to none. He has an incredible ability to make complex digital strategies clear, actionable and effective. His insight, creativity and genuine passion for helping travel businesses grow have made him one of the most respected voices in the industry. I've utilized Andy's expertise to support our company's growth trajectory, and I can see he is someone who truly cares about delivering lasting results."" * Graham Carter, Co-Founder, The Unforgettable Travel Company *
Author Information
Andy Headington co-founded Adido, a leading digital marketing agency, in 2003. He has spent over 20 years being involved in digital marketing campaigns and website builds. Based in Bournemouth, UK, Andy is an active member of the Association of British Travel Agents, The Specialist Travel Association and the Institution of Travel and Tourism and has a vast knowledge of all areas of digital marketing.
