Overview

Develop and refine your comprehensive online marketing plan Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. ● Build and implement a winning digital plan for your brand ● Learn how to establish an online presence with social media ● Turn online prospects into loyal customers ● Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

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Stephanie Diamond founded Digital Media Works, Inc., an online marketing company. She has more than twenty years of experience building profits for both small businesses and multibillion-dollar corporations in over seventy-five different industries. Emily Durante has been narrating audiobooks for over ten years and is also an AudioFile Earphones Award-winning audiobook director. She has been acting since the age of seven and has performed in a number of stage productions at the professional, collegiate, and regional levels.

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