Overview

Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.

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9781009208987

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Reviews

'This book will be a valuable resource for students in a range of courses related to digital innovation, strategy, and business models, and more generally to any reader interested in these topics. An important element of the book is a series of case studies that will help readers to connect theory to practice. Highly recommended.' Chris Forman, Cornell UniversityCornell University 'A much-awaited textbook that offers a comprehensive perspective on the cutting-edge knowledge in the realm of digital-driven innovation. The book is a formidable toolkit for both business students and aspiring entrepreneurs to gain a holistic understanding of the shifting innovation and competition dynamics in digital sectors, equipping them with actionable frameworks to craft effective strategies for harnessing the opportunities presented by the digital revolution.' Carmelo Cennamo, Copenhagen Business School 'I highly recommend Digital Innovation Strategy as a must-read for anyone involved in, or contemplating, the creation of an innovation strategy in the digital age. In today's business environment, where digitalization is the linchpin of competitive advantage and the key to delivering cost-effective services, this book is a priceless asset. The book guides readers through every stage of this vital activity, offering practical examples that illuminate the process. In an era where digital innovation is paramount, Digital Innovation Strategy is your concise yet comprehensive companion for navigating the digital landscape and ensuring your business remains at the forefront of innovation. Whether you're a seasoned professional or a budding entrepreneur, this book is an essential tool for success.' Rashik Parmar, British Computer Society, The Chartered Institute for IT 'An elegant book that combines the rigor of economic thinking with the kind of tangible advice most useful for managers and aspiring entrepreneurs. Professor Leiponen highlights the specificities of information and data markets, why they matter for digital innovation, and how digital innovation should be organized, at both the firm and ecosystem levels. An extremely clear and engaging read!' Tobias Kretschmer, LM University of Munich

Author Information

Aija Leiponen is a professor of Strategy and Business Economics in the Cornell University SC Johnson College of Business. She is an internationally renowned scholar of innovation and technological change. Straddling the fields of economics and strategic management, her work on digital innovation has been published in leading academic outlets and management reviews and has influenced both digital policy and managerial practice.

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