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OverviewFashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them. Full Product DetailsAuthor: Alice Noris , Lorenzo CantoniPublisher: Brill Imprint: Brill Weight: 0.272kg ISBN: 9789004520615ISBN 10: 9004520619 Pages: 150 Publication Date: 01 September 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsAbstract Keywords Introduction 1 Fashion and (Popular) Culture 2 Fashion and Communication (Technologies) Concluding Remarks ReferencesReviewsAuthor InformationAlice Noris, MA, USI – Università della Svizzera italiana (Lugano, Switzerland), is completing a Ph.D. on the overlapping area between digital fashion and intercultural communication. Her background is in foreign languages and literatures. Lorenzo Cantoni, Ph.D. (1997), USI – Università della Svizzera italiana (Lugano, Switzerland), is director of the Institute of Digital Technologies for Communication, and chair-holder of a UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites. Tab Content 6Author Website:Countries AvailableAll regions |