Digital Entrepreneurship
Author:   Jonathan Allen (University of San Francisco, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138583672


Pages:   250
Publication Date:   18 February 2019
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Digital Entrepreneurship


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Full Product Details

Author:   Jonathan Allen (University of San Francisco, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.498kg
ISBN:  

9781138583672


ISBN 10:   1138583677
Pages:   250
Publication Date:   18 February 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Chapter 1. Digital Entrepreneurship: New Opportunities and Challenges Chapter 2. Choosing a Digital Business Idea Chapter 3. Creating a Digital Business Design Chapter 4. Building a Business Prototype Chapter 5. Digital Content for Business Chapter 6. Business Prototype Look and Feel Chapter 7. Business Prototype Features Chapter 8. Web Analytics Chapter 9. Creating and Tracking Business Goals Chapter 10. Usability and Customer Experience Chapter 11. Customer Acquisition in a Digital World Chapter 12. Digital Business Experiments Chapter 13. Launching a New Digital Business Venture Key Terms Appendices Index

Reviews

At last, a textbook we can use to teach our students digital entrepreneurship! -Clyde Eirikur Hull, Professor, Rochester Institute of Technology, USA


""At last, a textbook we can use to teach our students digital entrepreneurship!"" —Clyde Eiríkur Hull, Professor, Rochester Institute of Technology, USA


'At last, a textbook we can use to teach our students digital entrepreneurship!' - Clyde Eirikur Hull, Professor, Rochester Institute of Technology, USA


"""At last, a textbook we can use to teach our students digital entrepreneurship!"" —Clyde Eiríkur Hull, Professor, Rochester Institute of Technology, USA"


Author Information

Jonathan P. Allen is a Professor at the School of Management, University of San Francisco, USA.

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